Digital Media Facilitates Social Interaction
The digital age connects people in ways that were never possible before. Because 7 out of 10 Americans are on social media, individuals may maintain friendships across different time zones, regardless of the distance between them. 50% share life milestones with their friends and family on social media.
Facebook actually encourages this interaction, boosting words like “congratulations”. This helps provide users with a more engaging feed!
What does this have to do with your business, though?
Special moments share one thing in common: they’re all highly emotional.
While all brands may not have a product or service that naturally lends itself to this narrative, all businesses can find a way to create a space for themselves within these special shared moments.
The goal is to have your brand shared with these milestones. This is a good way to slingshot your social media presence, thus boosting brand recognition.
Social Media and Brand Recognition
Some of the motivation can stem from incentives, such as discounts. But, some of your customers may choose to share your brand because it aligns with his or her specific beliefs, allowing them to take a more public stance on values and issues.
Furthermore, when consumers mention a brand in their social media posts about life milestones:
- 45% want the brand to engage in return by liking or commenting on their content,
- 45% hope for a discount, and
30% want the brand to share his or her post.
Consumers realize that brands often encourage and share content from their customers, and having your post shared by a brand is an exciting motivation to mention a brand, especially when experiencing a milestone or other significant event.
As social media’s role in our day-to-day life continues to grow, so do the opportunities for businesses to connect to consumers. Whether it’s asking their peers for recommendations, or praising one of their “holy grail” products, this generation has already started the bandwagon for recognizing and sharing the role that their favorite brands play in their lives, including major life milestones.
If your business can assess and tap into the emotions behind your audience’s behavior, you’ll better your chance of connecting and turning your audience into not only lifelong customers but also advocates for your brand.
